Red Bikinis

A red bikini is one of swimwear's boldest, most classic choices - confident against sun-kissed or fair skin, striking against blue water, and rarely something you'll see go out of style. Our red bikini edit is drawn from designer names including Seafolly, Vix Swimwear and PQ Swim, spanning everything from clean block-colour scarlet through to deeper cherry and burgundy tones.

Red has a longer history in swimwear than almost any other colour - it was one of the defining shades of vintage American swimwear in the 1950s, and that heritage still shapes a lot of the red styles designed today, from structured underwire tops to high-waisted, retro-cut bottoms. If you're after a piece with a bit of nostalgic character rather than a purely modern cut, red is usually where to look first.

Red Bikini Shapes to Suit Every Preference

For a classic, adjustable fit, our triangle bikinis collection includes striking red options in both bright and deep tones. If you want more coverage and support, our underwire bikinis and D+ bikinis ranges carry structured red pieces designed for a fuller cup, while bandeau bikinis offer a strapless option for a clean shoulder line. If you're after minimal coverage without compromising on fit, our skimpy bikini collection also carries red styles through the season.

Red is one of the shades where the difference between a bright, true red and a deeper cherry or burgundy really changes how a piece reads. True reds tend to feel more energetic and beach-ready, while cherry and burgundy lean more sophisticated - worth bearing in mind depending on where and how you're planning to wear it.

Red Bikini Sets and Standout Pieces

A block-colour red bikini set is one of the simplest ways to make an entrance poolside- it needs very little else to finish the look. For something with more detail, cherry-red florals and prints from Seafolly and PQ Swim bring in texture and pattern without losing the impact of the colour. Structured, underwired red sets in particular tend to have a slightly more polished, resort-ready feel than their triangle-cut equivalents.

High Waist and Halterneck Red Styles

Our high waist bikinis range includes deeper red and burgundy tones with a flattering, retro-leaning fit, and our halterneck bikinis collection offers red sets with a little extra coverage across the bust. Both styles pair particularly well with red's vintage-leaning design heritage, if that's the look you're going for.

Fabric and Care Notes

Red is one of the more fade-prone swimwear colours, particularly under strong, direct sun and repeated chlorine exposure. A cold rinse after each wear, avoiding the tumble dryer, and keeping red pieces out of direct sunlight when not being worn will all help preserve the depth of colour over a season.

Ways to Style Your Red Bikini

Beach holiday: Scarlet or cherry red against blue water is one of the most photographed bikini pairings for good reason.

Poolside at a resort: A red bikini under a white kaftan reads as effortlessly put-together.

Evening by the water: Deep cherry or burgundy tones move naturally from daytime swimming into golden-hour drinks.

Accessorising: Gold jewellery and tortoiseshell sunglasses tend to complement red swimwear better than silver, which can compete with the warmth of the colour.

Frequently Asked Questions

Does red swimwear fade faster than other colours? Generally yes - red pigments are more prone to UV and chlorine fading than darker or cooler-toned colours. Rinsing promptly after swimming and avoiding prolonged direct sun exposure when not wearing it will help.

What's the difference between your red and burgundy styles? True red tones tend to be brighter and more saturated, sold mainly through our Seafolly and PQ Swim ranges, while burgundy and cherry shades run deeper and are more concentrated in our Vix Swimwear collection.

Browse the full red bikini collection below, or explore our wider bikinis range.