Designer Swimwear Brands
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The Best Designer Swimwear Brands: A Guide to Beach Cafe's Designers
Choosing designer swimwear isn't simply about finding the most expensive bikini or swimsuit.
Different swimwear brands have different design signatures. Some are known for bold prints, some for flattering shapes, others for supportive construction, luxury fabrics, distinctive resortwear or minimal, timeless styles.
At Beach Cafe, we bring together a selection of sought after designers, making it possible to find swimwear that suits different tastes, body shapes and holiday styles.
Here are some of the designers to know.
What makes designer swimwear different?
Designer swimwear can offer more distinctive prints, luxe fabrics, construction details and design features than basic swimwear.
Many premium swimwear brands also have a strong focus on fit and construction, with carefully considered shaping, adjustable straps, structured cups and higher-quality fabrics.
That doesn't mean designer swimwear is automatically better for everyone. The right choice depends on what you're looking for and how the particular style fits your body.
Seafolly
Seafolly is an Australian swimwear brand known for combining fashion-led prints and colours with a wide range of practical bikini and swimsuit shapes.
Its collections include everything from triangle and bandeau bikinis to supportive styles and one-piece swimsuits, making it a particularly versatile brand.
Seafolly also offers a strong selection of coordinating beachwear, so it's easy to build a complete holiday look.
Vix
Vix is known for distinctive Brazilian-inspired swimwear with an emphasis on flattering shapes, striking prints and feminine details.
The brand is particularly well known for its sophisticated approach to bikini design, with styles ranging from minimal to more structured silhouettes.
Vix is a good choice if you want swimwear that feels fashion-led while still being designed specifically for the beach and pool.
Away That Day
Away That Day takes a modern approach to swimwear, combining fashion-led design with a focus on more considered materials and production.
The brand offers bikinis and swimsuits in contemporary shapes, prints and colours, making it a strong choice if you're looking for something modern rather than traditional.
Farm Rio
Farm Rio brings a distinctly Brazilian aesthetic to swimwear and resortwear.
Colourful prints, bold patterns and joyful combinations are central to the brand's identity.
It's particularly appealing if you want swimwear that makes more of a statement rather than blending into a classic holiday wardrobe.
Sea Level
Sea Level is known for combining stylish swimwear with practical, supportive construction.
The brand offers a particularly broad selection of one-piece swimsuits and bikinis, including styles designed with fuller busts and more coverage in mind.
It's worth considering if fit and support are high on your list but you still want a fashion-conscious design.
JETS Swimwear
JETS is known for sophisticated, polished swimwear with an emphasis on flattering silhouettes and quality construction.
Its collections include classic one-piece swimsuits and elegant bikini styles, making it a good choice for customers looking for refined swimwear.
Charo Ruiz
Charo Ruiz is particularly known for Spanish resortwear, with intricate detailing, lace and feminine silhouettes.
The brand is a natural choice if you're looking for something that feels more like a complete holiday outfit than simple beachwear.
How do I choose the right designer swimwear brand?
Start with the look and fit you're searching for.
If you want classic and versatile
Look at brands such as Seafolly and JETS.
If you want bold prints
Consider Farm Rio or Vix
If support is important
Look at brands and individual styles that offer structured cups, underwiring, adjustable straps or fuller-cup options, including selections from Seafolly and Sea Level.
If you want modern, fashion-led swimwear
Explore Away That Day and Vix.
If you're looking for resortwear as well as swimwear
Consider Vix and Charo Ruiz.
Of course, these are only starting points. Every designer has a variety of shapes and fits, so it's worth looking at the individual style rather than choosing purely by brand.
Is designer swimwear worth it?
That depends on what matters to you.
For some people, the appeal is the design, print or distinctive style. For others, it's the quality of the construction, the fit or the fact that they want swimwear that feels special and different from high-street options.
Designer swimwear can also become a long-term part of your holiday wardrobe when you choose a style that you'll genuinely want to wear season after season.
Rather than asking whether designer swimwear is universally "worth it", consider how often you'll wear it, what you're looking for in terms of fit and construction, and whether you love the design enough to keep reaching for it.
Find your designer swimwear
From sophisticated one-pieces and supportive bikinis to colourful prints and statement resortwear, Beach Cafe brings together a selection of designers from around the world.
Explore our designer swimwear collections and find the brands and styles that suit your next escape.
