Introducing the New Away That Day Summer Collection

Summer has arrived, and with it comes the latest collection from Away That Day. Known for its timeless silhouettes, impeccable fit and effortlessly chic aesthetic, the British swimwear brand has unveiled two beautiful new shades for the season: Raspberry Pink and Buttercup Yellow.

Fresh, vibrant and designed to flatter, these new colourways bring a playful energy to some of Away That Day's most-loved swimwear styles, alongside exciting new arrivals that are destined to become holiday essentials.

Meet the Colours of the Season

Nothing says summer quite like bold colour, and Away That Day has delivered two standout shades for 2026. Raspberry Pink offers a rich, vibrant pop of colour that looks stunning against sun-kissed skin, while Buttercup Yellow captures the warmth and optimism of long summer days.

Whether you're lounging poolside, exploring a beach club or packing for a tropical escape, these bright new hues are guaranteed to make a statement.

Bestselling Styles, Reimagined

Fans of Away That Day will be delighted to see some of the brand's most coveted swimwear silhouettes returning in both Raspberry Pink and Buttercup Yellow.

The iconic Sorrento Bikini returns in the new seasonal shades, offering its signature blend of elegance and support. Equally popular, the Cannes Bikini has been refreshed in Raspberry, bringing a modern and sophisticated feel to your swimwear wardrobe.

For those who prefer a one-piece silhouette, the bestselling Cannes Swimsuit is also available in the new colourways. Flattering, timeless and endlessly versatile, it's a style you'll reach for season after season.

New Arrival: The Cayman Bandeau Bikini

Joining the collection this season is the brand-new Cayman Bandeau Bikini. Available in both Raspberry Pink and Buttercup Yellow, this chic new style delivers a clean, contemporary look that is perfect for those seeking minimal tan lines without compromising on style.

With its sleek bandeau silhouette and luxurious finish, the Cayman Bikini is set to become one of the standout swimwear styles of the summer.

The Ultimate Beach Cover Up

No holiday wardrobe is complete without the perfect beach cover up, and Away That Day has delivered exactly that with the new Le Digue Tunic.

Effortlessly elegant and incredibly versatile, this lightweight style can be worn from beach to bar with ease. Whether layered over your favourite bikini or styled for lunch by the sea, the Le Digue Tunic embodies the relaxed sophistication that Away That Day is known for.

The Return of a Customer Favourite

Also making a welcome return this season is the bestselling Ibiza Mini Dress. A favourite among Beach Cafe customers year after year, this easy-to-wear style is the perfect holiday dress for everything from sightseeing to sunset cocktails.

Its effortless silhouette makes it one of those suitcase staples you'll wear on repeat throughout your getaway.

Summer Classics Are Back

Alongside the exciting new arrivals and fresh seasonal colours, we've also restocked a selection of Away That Day's bestselling classics. These timeless swimwear and resort-wear pieces have become customer favourites for a reason, offering exceptional fit, quality and versatility season after season.

Shop the Away That Day Summer Collection

From the vibrant new Raspberry Pink and Buttercup Yellow colourways to the launch of the Cayman Bandeau Bikini and Le Digue Tunic, the latest Away That Day collection is filled with everything you need for a stylish summer escape.

Head online now to shop the new collection and discover the bikinis, swimsuits, beach cover ups and holiday essentials you'll be wearing all season long.

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