New season Innika Choo has arrived and everyone is obsessed! Owner, Innika Choo, is a former stylist and as you can gather just from her personal Instagram she is effortlessly cool and living one of those lives we all dream about from our office desks, mother of two gorgeous daughters and now owner of the beautiful brand under her very own name.
Forever interested in creating things and having a go at DIY designs since a young girl it was a path that Innika was destined to be on. She quickly began to gain attention from her personal Instagram page, where Innika would posts images of her designs and outfits, 1000s of followers later, in 2016 Innika Choo became its very own label.
Innika is Australian born but currently Bali based, from an interview in the Daily Mail she mentions Bali to be ‘such an open-thinking, free-spirited place’ and I think we can see that free spirit come through in her designs, with lots of heavy embroidery of flowers and nature inspired details, placed on smock shapes with high necks and boxy cuts, with feminine frills, girly ties and all made in soft linens it’s the bohemian girls dream with a luxury feel of pure quality.
Scallpoped frill dress in butter
Innika Choo pieces are stylish relatively affordable and are investment pieces as they are items you will keep in your wardrobe summer after summer and that’s just what the brand is all about, Innika doesn’t stick to trends but designs what she feels is right for her at that moment, creating pieces that you will want to wear from day into night and be excited to bring back out year on year.
Ramie dress
All of the pieces at Innika Choo come in One size. Which makes the brand totally versatile to fit a complete range of body shapes and personal styles (+ most of the dresses come with either belts or waist ties for you to synch in or let loose) At Beach Café we touched on the key colours from the Summer collection with the classic white peasant dresses to the pastel yelllows and blues.
Check out the collection here & as always don’t forget to share your holiday looks with us @beachcafeuk